Monthly Archives: June 2009

Creating Relevant Content

By Kurt Smith | Published: June 29, 2009
I have always loved the saying “Content is King” because it is so simple and I believe so true. Depending on your role, you might have little to do with the development of the content or messaging for your event or exhibit. Whomever controls the keys to the content, usually drives the process and calls [...]
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Times They Are A Changing

By Kurt Smith | Published: June 22, 2009
I have seen Experience Marketing defined as a strategy for 35+ year old workers to use as a tool to highlight their professional experiences on their resumes. Not really the definition most of us would use but interesting none the less. Takes the whole “Are you experienced” in a different direction, doesn’t it?The definition I [...]
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More On Return On Investment

By Kurt Smith | Published: June 15, 2009
The 2009 Global Event View Report, which is sponsored by the MPI Foundation, The Event Marketing Institute, and George P. Johnson, gives a good idea of what economic factors are driving event marketing factors. On page 11 of the report, they specifically discuss measurement in event marketing. 44% of respondents listed to justify expenditures, which was [...]
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Your Event Marketing Strategy…Inbound Vs Outbound?

By Kurt Smith | Published: June 10, 2009
There has been a lot of talk lately about the death of traditional marketing methods, also sometimes known as outbound marketing. If by chance you haven’t yet heard this, there are 100’s of experts out there just waiting to tell you this. I believe that the truth lies somewhere in between the two theories. I bet [...]
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Importance Of Measuring Event ROI

By Kurt Smith | Published: June 8, 2009
How many times have you read a corporate press release from a user conference that announces total attendance for the show with 15,000 attendees and a 10% increase over last year’s show? Why do this? Because it is one of the easiest ways to demonstrate ROI, something that all event marketers struggle with. Measuring ROI for [...]
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