Monthly Archives: August 2009

Connectsmith Uncovers The Original Top 10 List

By Kurt Smith | Published: August 21, 2009
Although it seems that the top list is a relatively new phenomenon, the first top ten showed up long before blogging or the Internet existed, like around 1450-1500 B.C. That’s the best guess as to the date when Moses descended Mt. Sinai with the stone tablets containing the original top 10 list, the Ten Commandments. [...]
Posted in Social Media | Leave a comment

Top 10 Reasons Not To Make A Top 5 list

By Kurt Smith | Published: August 18, 2009
It seems that you can’t read any blog these days without a top 5 or a top 10 list showing up somewhere. When and where did this trend start, and why? I personally blame the movie High Fidelity and John Cusack for starting this heinous trend. Is it because nobody can argue their point or [...]
Posted in Uncategorized | Leave a comment

Open Versus Closed Communities

By Kurt Smith | Published: August 13, 2009
There is an interesting article in the latest Business Week on “Why Apple is more Valuable than Google” . To me, this argument breaks down simply to open vs. closed communities. While I am a casual fan of Apple products, and currently own an iPod and use iTunes to purchase most of my music, I [...]
Posted in Uncategorized | Leave a comment

Yo! What’s Up With The Virtual Event … "Esse"?

By Kurt Smith | Published: August 11, 2009
Yo … there’s still a lot of confusion out there regarding what qualifies as a virtual event. Everybody’s got an opinion and settling on a definition can make you loco. Here is how we define it. Connectsmith defines a virtual event as: 1. [adjective] Virtual Event [vur-choo-uhl][i-vent]A Conference, trade show, or components thereof that take place on-line [...]
Posted in Absurd, Event Marketing | Leave a comment

"Is It Live Or Is It Memorex?"

By Kurt Smith | Published: August 7, 2009
If you are of a certain age, you most likely remember the pitch, Is it live or is it Memorex? It was a series of commercials from the early 1980s for Memorex. It was a really clever way of pushing their VHS and audio tapes and while the products themselves were not that great, the [...]
Posted in Event Marketing | Leave a comment

To Tweet Or Not To Tweet … ESPNs Answer

By Kurt Smith | Published: August 5, 2009
A new front has opened in the ongoing war between Good and Evil. Yesterday, the web was a buzz with the news that ESPN had released guidelines for social media participation by their employees. Not surprisingly, all of the pro Twitter/Facebook marketing crowd were quite upset by this and went on and on about [...]
Posted in Social Media | Leave a comment