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Author Archives: Kurt Smith
To Tweet Or Not To Tweet … ESPNs Answer
A new front has opened in the ongoing war between Good and Evil. Yesterday, the web was a buzz with the news that ESPN had released guidelines for social media participation by their employees. Not surprisingly, all of the pro Twitter/Facebook marketing crowd were quite upset by this and went on and on about [...]
Posted in Social Media Leave a comment
Dr. Evil Stole My Mojo!
As we head into August and the heat of the summer is upon us, it is sometimes hard to stay focused and motivated. Maybe you are one of the many currently looking for work and are frustrated at the lack of progress. Or, perhaps you are just keeping your head down and weathering the current [...]
Posted in Absurd, Networking Leave a comment
Take Two Blue M&Ms … Call Me In The Morning
Have you ever read any of the riders from Rock Bands? The Smoking Gun lists them, most are ridiculous. We have worked with a variety of “stars” over the years, mainly as either keynote speakers or headline entertainment for the final night party. Most are rather subdued and are just doing the corporate thing for [...]
Posted in Absurd, Event Marketing Leave a comment
iPhone Apps 1 Year Later
Fortune magazine had an interesting article on the state of iPhone apps. It has been a little over a year since the iTunes store started selling apps for the iPhone. There are over 60,000 apps currently for sale and on average 140 additional apps added each day. The numbers are increasing and show no signs [...]
Posted in Apps, Smartphone Leave a comment
Is This A Comment Or A Conversation?
According to Technorati there are about 1 million blog posts daily and that number greatly increases every year. One of the tips that is often mentioned by the social media gurus is to comment on the blogs that you visit. The reason they recommend this is that it is a first step in getting you [...]
Posted in Social Media Leave a comment
Kickin’ It Old School
BBC Magazine ran a really great article last week about the 30 year anniversary of the Sony Walkman. They asked a 13 year old blogger to trade his iPod for a first edition Walkman. Here are his observations:
Size – his dad told him it was large but he had no idea how big it would [...]
Posted in Technology Leave a comment
Experience Marketing vs. Event Marketing
I have seen Experience Marketing defined as a strategy for 35+ year old workers to use as a tool to highlight their professional experiences on their resumes. Not really the definition most of us would use but interesting none the less. Takes the whole “Are you experienced” in a different direction, doesn’t it?
The definition [...]
Posted in Uncategorized Leave a comment
Creating Relevant Content
I have always loved the saying “Content is King” because it is so simple and I believe so true. Depending on your role, you might have little to do with the development of the content or messaging for your event or exhibit. Whomever controls the keys to the content, usually drives the process and calls [...]
Posted in ROI, Strategy Leave a comment
Times They Are A Changing
I have seen Experience Marketing defined as a strategy for 35+ year old workers to use as a tool to highlight their professional experiences on their resumes. Not really the definition most of us would use but interesting none the less. Takes the whole “Are you experienced” in a different direction, doesn’t it?The definition I [...]
Posted in Event Marketing, Strategy Leave a comment
"Is It Live Or Is It Memorex?"