Author Archives: Kurt Smith

More On Return On Investment

By Kurt Smith | Published: June 15, 2009
The 2009 Global Event View Report, which is sponsored by the MPI Foundation, The Event Marketing Institute, and George P. Johnson, gives a good idea of what economic factors are driving event marketing factors. On page 11 of the report, they specifically discuss measurement in event marketing. 44% of respondents listed to justify expenditures, which was [...]
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Your Event Marketing Strategy…Inbound Vs Outbound?

By Kurt Smith | Published: June 10, 2009
There has been a lot of talk lately about the death of traditional marketing methods, also sometimes known as outbound marketing. If by chance you haven’t yet heard this, there are 100’s of experts out there just waiting to tell you this. I believe that the truth lies somewhere in between the two theories. I bet [...]
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Importance Of Measuring Event ROI

By Kurt Smith | Published: June 8, 2009
How many times have you read a corporate press release from a user conference that announces total attendance for the show with 15,000 attendees and a 10% increase over last year’s show? Why do this? Because it is one of the easiest ways to demonstrate ROI, something that all event marketers struggle with. Measuring ROI for [...]
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Proving Value Of Face To Face Meetings

By Kurt Smith | Published: May 31, 2009
As the meetings industry continues to suffer from cancellations and postponements, professional trade associations and tourist boards are fighting back. I applaud their attempts to bring attention to the vital role that meetings and events play in the global economy. A little late but better late than never. A few interesting facts from the U.S. [...]
Posted in Statistics | Leave a comment