Category Archives: Event Marketing

Yo! What’s Up With The Virtual Event … "Esse"?

By Kurt Smith | Published: August 11, 2009
Yo … there’s still a lot of confusion out there regarding what qualifies as a virtual event. Everybody’s got an opinion and settling on a definition can make you loco. Here is how we define it. Connectsmith defines a virtual event as: 1. [adjective] Virtual Event [vur-choo-uhl][i-vent]A Conference, trade show, or components thereof that take place on-line [...]
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"Is It Live Or Is It Memorex?"

By Kurt Smith | Published: August 7, 2009
If you are of a certain age, you most likely remember the pitch, Is it live or is it Memorex? It was a series of commercials from the early 1980s for Memorex. It was a really clever way of pushing their VHS and audio tapes and while the products themselves were not that great, the [...]
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Take Two Blue M&Ms … Call Me In The Morning

By Kurt Smith | Published: July 28, 2009
Have you ever read any of the riders from Rock Bands? The Smoking Gun lists them, most are ridiculous. We have worked with a variety of “stars” over the years, mainly as either keynote speakers or headline entertainment for the final night party. Most are rather subdued and are just doing the corporate thing for [...]
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Times They Are A Changing

By Kurt Smith | Published: June 22, 2009
I have seen Experience Marketing defined as a strategy for 35+ year old workers to use as a tool to highlight their professional experiences on their resumes. Not really the definition most of us would use but interesting none the less. Takes the whole “Are you experienced” in a different direction, doesn’t it?The definition I [...]
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More On Return On Investment

By Kurt Smith | Published: June 15, 2009
The 2009 Global Event View Report, which is sponsored by the MPI Foundation, The Event Marketing Institute, and George P. Johnson, gives a good idea of what economic factors are driving event marketing factors. On page 11 of the report, they specifically discuss measurement in event marketing. 44% of respondents listed to justify expenditures, which was [...]
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