Category Archives: ROI

Creating Relevant Content

By Kurt Smith | Published: June 29, 2009
I have always loved the saying “Content is King” because it is so simple and I believe so true. Depending on your role, you might have little to do with the development of the content or messaging for your event or exhibit. Whomever controls the keys to the content, usually drives the process and calls [...]
Also posted in Strategy | Leave a comment

More On Return On Investment

By Kurt Smith | Published: June 15, 2009
The 2009 Global Event View Report, which is sponsored by the MPI Foundation, The Event Marketing Institute, and George P. Johnson, gives a good idea of what economic factors are driving event marketing factors. On page 11 of the report, they specifically discuss measurement in event marketing. 44% of respondents listed to justify expenditures, which was [...]
Also posted in Event Marketing | Leave a comment

Importance Of Measuring Event ROI

By Kurt Smith | Published: June 8, 2009
How many times have you read a corporate press release from a user conference that announces total attendance for the show with 15,000 attendees and a 10% increase over last year’s show? Why do this? Because it is one of the easiest ways to demonstrate ROI, something that all event marketers struggle with. Measuring ROI for [...]
Also posted in Strategy | Leave a comment