Category Archives: Strategy

Creating Relevant Content

By Kurt Smith | Published: June 29, 2009
I have always loved the saying “Content is King” because it is so simple and I believe so true. Depending on your role, you might have little to do with the development of the content or messaging for your event or exhibit. Whomever controls the keys to the content, usually drives the process and calls [...]
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Times They Are A Changing

By Kurt Smith | Published: June 22, 2009
I have seen Experience Marketing defined as a strategy for 35+ year old workers to use as a tool to highlight their professional experiences on their resumes. Not really the definition most of us would use but interesting none the less. Takes the whole “Are you experienced” in a different direction, doesn’t it?The definition I [...]
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Importance Of Measuring Event ROI

By Kurt Smith | Published: June 8, 2009
How many times have you read a corporate press release from a user conference that announces total attendance for the show with 15,000 attendees and a 10% increase over last year’s show? Why do this? Because it is one of the easiest ways to demonstrate ROI, something that all event marketers struggle with. Measuring ROI for [...]
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