I have always loved the saying “Content is King” because it is so simple and I believe so true. Depending on your role, you might have little to do with the development of the content or messaging for your event or exhibit. Whomever controls the keys to the content, usually drives the process and calls the shots. If you want to remain relevant and vibrant in your role you need to at least understand the content and messaging. Here are a few pointers:
Don’t worry about becoming a subject matter expert (SME) you can’t know everything about everything
Think of your self as a content distributor, not a content creator. The content flows through you.
Take the time to talk to the other marketers and sales folks on the team to find out why the event is important and what the goals are
If it is a repeat event, use last year’s results (hopefully you measured your ROI) to help formulate this year’s strategy
Do some competitive research – find out what your competitors are talking about
To help create relevant content, constantly remind your content creators who the target audience is
Work on a post event distribution strategy during the planning process
Creating Relevant Content
I have always loved the saying “Content is King” because it is so simple and I believe so true. Depending on your role, you might have little to do with the development of the content or messaging for your event or exhibit. Whomever controls the keys to the content, usually drives the process and calls the shots. If you want to remain relevant and vibrant in your role you need to at least understand the content and messaging. Here are a few pointers: