Yo … there’s still a lot of confusion out there regarding what qualifies as a virtual event. Everybody’s got an opinion and settling on a definition can make you loco. Here is how we define it.
Connectsmith defines a virtual event as:
1. [adjective]Virtual Event [vur-choo-uhl][i-vent] A Conference, trade show, or components thereof that take place on-line in a virtual environment that you cannot physically enter or visit. Origin: ConnectSmith, an alliance of seasoned marketing professionals focusing on Brand, Product, Social Media, & Event Marketing.
In other words, a second life type environment. Simple, right? Not so fast.
Is a webinar a virtual event? No! A webinar is a method of broadcasting one way a presentation with limited audience participation. It can include text Q&A, whiteboarding, or polling but it is not virtual, it is real. But it takes place in an environment that I can’t physically enter or visit, right? Doesn’t that fit the connectsmith definition? Nice try but no. It does not take place in a virtual environment.
Yo! What’s Up With The Virtual Event … "Esse"?
Yo … there’s still a lot of confusion out there regarding what qualifies as a virtual event. Everybody’s got an opinion and settling on a definition can make you loco. Here is how we define it.
Connectsmith defines a virtual event as:
1. [adjective] Virtual Event [vur-choo-uh
l][i-vent]
A Conference, trade show, or components thereof that take place on-line in a virtual environment that you cannot physically enter or visit.
Origin:
ConnectSmith, an alliance of seasoned marketing professionals focusing on Brand, Product, Social Media, & Event Marketing.
In other words, a second life type environment. Simple, right? Not so fast.
Is a webinar a virtual event? No! A webinar is a method of broadcasting one way a presentation with limited audience participation. It can include text Q&A, whiteboarding, or polling but it is not virtual, it is real. But it takes place in an environment that I can’t physically enter or visit, right? Doesn’t that fit the connectsmith definition? Nice try but no. It does not take place in a virtual environment.