There has been a lot of talk lately about the death of traditional marketing methods, also sometimes known as outbound marketing. If by chance you haven’t yet heard this, there are 100’s of experts out there just waiting to tell you this. I believe that the truth lies somewhere in between the two theories.
I bet that you can think of 5 or more Outbound Marketing techniques off the top of your head – radio, TV, direct mail, newspapers, telemarketing, and of course e-mail. How effective are these in driving your purchases or deciding what communities you join? With all of the free tools (caller id, spam filters, pop-up blockers,) we use to block and screen marketers using these traditional methods, my guess is not very.
What about Inbound Marketing? Inbound marketing consists of things like SEO (search engine optimization), tags, blogs, YouTube, and social media tools like Twitter, Linkedin and Facebook. Most large companies especially consumer product producers have been using them for quite some time. How effective are they? Have you thought about your event marketing strategy can embrace inbound marketing to increase your traffic and awareness?
Inbound Marketing allows you to be found by potential customers and fans who are looking for your product or service. It can create a buzz before you have even left for the show site. It allows your booth/products to be sought out amidst the noise and clutter of the show floor or event. If people are already searching for you, it should be a bit easier to convert them to customers or community members than by just throwing a bunch of stuff out there and waiting to see what sticks.
How do these two methods relate to your event marketing strategy? Are you still using magicians or booth babes to drive traffic? Or are your potential clients already waiting to stop by and see your latest demo or product? The choice is yours, what would you choose?
Your Event Marketing Strategy…Inbound Vs Outbound?
There has been a lot of talk lately about the death of traditional marketing methods, also sometimes known as outbound marketing. If by chance you haven’t yet heard this, there are 100’s of experts out there just waiting to tell you this. I believe that the truth lies somewhere in between the two theories.
I bet that you can think of 5 or more Outbound Marketing techniques off the top of your head – radio, TV, direct mail, newspapers, telemarketing, and of course e-mail. How effective are these in driving your purchases or deciding what communities you join? With all of the free tools (caller id, spam filters, pop-up blockers,) we use to block and screen marketers using these traditional methods, my guess is not very.
What about Inbound Marketing? Inbound marketing consists of things like SEO (search engine optimization), tags, blogs, YouTube, and social media tools like Twitter, Linkedin and Facebook. Most large companies especially consumer product producers have been using them for quite some time. How effective are they? Have you thought about your event marketing strategy can embrace inbound marketing to increase your traffic and awareness?
Inbound Marketing allows you to be found by potential customers and fans who are looking for your product or service. It can create a buzz before you have even left for the show site. It allows your booth/products to be sought out amidst the noise and clutter of the show floor or event. If people are already searching for you, it should be a bit easier to convert them to customers or community members than by just throwing a bunch of stuff out there and waiting to see what sticks.
How do these two methods relate to your event marketing strategy? Are you still using magicians or booth babes to drive traffic? Or are your potential clients already waiting to stop by and see your latest demo or product? The choice is yours, what would you choose?